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02 / The Protocol

Every engagement follows the sequence.

Five phases, across SEO, AEO, AI workflow, and marketplace growth work. Sequential enforcement. Phases cannot be skipped or reordered. Attempting to bypass results in immediate engagement termination.

  1. Discover

    Initial exposure to your site, listings, and market position.

    No commitment. No changes made. Understanding only.

  2. Screen

    Feasibility check against your goals. No commitment allowed.

    Surface-level audit of your current rankings, listings, and account health. Refusal is common and expected.

  3. Audit

    Structured verification across SEO, AEO, and marketplace signals.

    Deep examination of technical SEO, content, listing compliance, and answer-engine visibility.

  4. Deploy

    Controlled rollout with defined boundaries.

    Content, listings, and workflow automation shipped. Platform limits enforced. Monitoring begins.

  5. Monitor

    Ongoing rank, listing, and visibility tracking.

    Continuous verification that rankings, listings, and account health hold within defined constraints.

Non-negotiable

No phase is optional.
No phase is reversible.

Attempting to bypass or reorder these phases will result in immediate engagement termination. Begin only if the protocol is acceptable in full.